In terms of sport performance, here is the FIFA Women’s World Ranking, published last 23rd of March.
In terms of women’s football marketing, what will the next benchmark be about?
I want to go a step further, analysing women’s football marketing worldwide. The goal, understanding what’s the situation globally and detect new opportunities.
To date, for the new benchmark Women’s Football Marketing Worldwide I have researched 6 different leagues, looking at their sponsorship and social media either at the level of leagues and clubs.
These are some of the stats, per national league, that I have collected in terms of total social media followers. Please, note that I still have many leagues to analyse, so this isn’t a final ranking.