With a mission, personal and fearless.
This is how South African Football Association and women’s football partner Sasol have launched this campaign to support and inspire participation in women’s football.
An initiative designed to impact as a positive catalyst changing perceptions and behaviours.
Both parties haven’t just united to launch a video campaign, but to activate many paths to teach values as confidence, determination or teamwork throughout the whole women’s football community.
Some activations that this campaign will entail:
- Increasing awareness to grow the game
- Launching an internship programme for players at top sports companies
- Promoting blue #Limitless shoelaces for people around the country to wear them as a symbol of their support for women’s football
Again, effective purpose, human approach and boldness to make a change for the game.
Photo credit: Sasol, SAFA