After leaving my home country to grow in sports marketing, I led projects for the World Cup and the Olympics.

Marketing executive with 11 years of experience in Sports Marketing, with focus on Sponsorship Strategy, Negotiation and Activation.

Negotiated and activated multi-million dollar sponsorship contracts with international properties, including the Brazilian National Teams and Olympic Committee.

Today:

• Leading Sports & Entertainment for Neoenergia (Iberdrola Brazil).
• Leveraging women’s sports and music territories to elevate the brand.
• Activating sponsorships for the Olympics and Rock in Rio.
• Managing a diverse portfolio of Olympic female athletes.
• Writing a weekly newsletter for a global sponsorship community.

Results:

✓ Helped to negotiate and activate multi-million dollar sponsorship contracts.
✓ Signed a sustainability-driven partnership with the Brazilian Olympic Committee.
✓ Led a 10-person team at the FIFA World Cup, generating 1.3Bn impressions.
✓ Achieved record sponsorship (58% growth) for the Brazilian FA.
✓ Launched a top 5 FIFA Women’s World Cup campaign worldwide.