Building brands that matter.

Marketing executive with 12 years of experience in Strategy, Sponsorship, and Digital.

I’ve led projects for the FIFA World Cup, the Olympic Games, Rock in Rio and an award-winning campaign for Carnival (Prêmio Aberje).

Today, leading a team focused on turning digital engagement into meaningful connections and sponsorships into business value.

Today:

• Leading Digital Marketing & Engagement for Neoenergia (Iberdrola Brazil).
• Leveraging women’s sports and music territories to elevate the brand.
• Activating sponsorships for the Olympics and Rock in Rio.
• Managing a diverse portfolio of Olympic female athletes.
• Writing a newsletter for a global sponsorship community.

Results:

✓ Helped to negotiate and activate multi-million dollar sponsorship contracts.
✓ Signed a sustainability-driven partnership with the Brazilian Olympic Committee.
✓ Led a 10-person team at the FIFA World Cup, generating 1.3Bn impressions.
✓ Achieved record sponsorship (58% growth) for the Brazilian FA.
✓ Launched a top 5 FIFA Women’s World Cup campaign worldwide.