Red Bull and Italo Ferreira did it again.
Exactly one year after the “ring of fire” shot.
This time, the photographer Marcelo Maragni captured the surfing’s first Olympic champion with the 2023 A3 Tsuchinshan-Atlas.
“The comet of the century” only returns to the inner solar system once every 80,000 years.
For those who seek to create remarkable activation, Red Bull shows us that good marketing:
✓ Is about telling stories
✓ Is as simple as possible
✓ Integrates the brand naturally
✓ Delivers wow content consistently
✓ Connects through emotions
✓ Surprises the audience
Bravo!