In recent years I have observed an essential element in the sale of sponsorships that does not always receive the importance it deserves: courage.
Normally we talk about the return on investment, the target audience or the activation strategy. And, without a doubt, they are fundamental elements in the equation.
However, at the moment when the project makes sense for both parties, courage has a special role for the much desired signing of the contract. Courage is the element that transforms a possibility into a reality. An interesting project into an announcement date.
Why? Courage is the energy needed to minimize the perception of risk, close a significant contract and trust in the outcome of the project.
It is the push that the expert leader in the area must give so that it becomes a priority at this time. There are many fronts and sponsorship needs attention.
Courage convinces directors and presidents to sign, makes teams proud to go further, and overcomes internal challenges.
Sponsorship is a marketing tool, and marketing seeks to deliver ever-improving promises.
Ultimately, courage becomes essential for both the sponsored and the sponsor.
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