We make decisions to solve our problems.
Our decisions seek to help with challenges and goals.
Sponsorship decisions are no different, they are tools to solve business problems.
However, tension is necessary to make a deal happen.
Tension is the stress we feel when we need to make a decision.
It’s the conflict we face when action is required.
Tension is created when a sponsorship project is relevant at a given time and context.
The recent partnership between Red Bull and Atlético de Madrid supports the current energy drink company’s business plan.
An investment aligned with their vision of giving wings to athletes and teams.
It’s not just an interesting project, it’s useful tool for today.
Sponsors have multiple projects to choose from, even beyond sponsorship.
The successful ones match their goals, resources and timing.
Use tension to your advantage when selling sponsorship.
Show why your proposal is necessary and viable for the company at this moment.
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