Often, our project gets a no in the first minutes.
We may not hear it, but it’s there.
The first five minutes of a sales pitch are vital.
Their goal is to persuade the listener to pay attention to the rest.
Most sales pitches don’t work because of a lack of empathy.
Our mission is not to sell but to help the brand.
As customers, we hate being sold anything. We want to be responsible for what we buy.
What are the most common red flags?
- Self-focus. Focusing on property details, rather than showing how the project will solve a real challenge.
- Material. Poorly designed with the wrong brand logo or name. The project will be perceived as good as your presentation.
- Preparation. Lack of knowledge about the basics of the company and its sector, proving little effort has been made.
- Personalisation. Presenting a standard rights package without any idea designed specifically for the partnership.
- Punctuality. Being late for the meeting shouldn’t be an option when there is a real opportunity.
The property is willing to run the extra mile when the opportunity matters.
Focus on the following to ensure the first five minutes will draw attention:
01) Explaining the current sector and company scenario to show empathy.
02) Identifying a potential solution for a real problem to prove relevance.
03) Showing how you have helped other companies to build trust.
Let’s turn red into green flags.
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