Revolut isn’t just another tech company investing in sports.
It’s a tech disruptor, fully integrating into partners’ operations.
Supplier payments? Revolut.
Ticketing platform? Revolut.
Merchandise checkout? Revolut.
Staff credit cards? Revolut.
With deals in F1, NBA and football, the fintech is now one of the new players to follow.
In a highly competitive sector like banking, Revolut is here to challenge the status quo.
How?
Global growth, premium branding and user acquisition.
Since its launch in 2015, the British fintech was focused on product development. In 2021, they shifted to marketing. Today, the company processes half a billion transactions every month.
It’s no longer just about what Revolut does for you, but about how it makes you feel.
In an execution-driven culture, the brand uses sports to accelerate its goals:
- Brand. Building engagement, not just exposure. Brand awareness is already at 50% in most markets and over 90% in its strongest ones.
- Clients. Reaching 100 million users across 100 countries. Today, it has 60 million users in 48 markets.
- Business. Showcasing and integrating B2B and B2C solutions to position itself as the all-in-one finance app.
These goals could be achieved without sponsorship, but it might take more time and investment.
Revolut has built a solid sponsorship portfolio in recent years:
2020. Revolut’s sponsorship journey began in Denmark, sponsoring a stand at FC Copenhagen’s Telia Parken.
2023. The fintech was announced as presenting sponsor of the NBA Paris game in a deal that was expanded for several years.
2024. Blast Premier sponsorship allowed Revolut to enter the esports industry by connecting with Gen Z and tech-savvy gamers.
2025. The partnership with Manchester City Women became Revolut’s first investment in women’s football.
2025. The most iconic rugby club in Europe, Stade Toulousain, joined the partnership portfolio to continue redefining the game.
2025. The Italian football club Como 1907 announced Revolut as Global Banking and FX Partner.
2026. The Audi F1 Team will have the global fintech as title partner, replacing Stake, a crypto partner reportedly paying USD 37m annually.
And how does the global financial super-app activate them?
✓ Integrating Revolut Business solutions to manage their finances, business cards, banking operations, payments and transactions
✓ Co-creating better experiences for fans, from ticketing and merchandising operations to unforgettable fan memories
✓ Growing their community with high-value audiences in sports like international travelers, B2B clients and true fans
✓ Telling their brand narrative of a disruptor player in a well-established market that arrives to challenge the leaders
✓ Reinforcing exposure across global markets through premium media assets such as LED, backdrops and naming rights
Managing the Audi F1 Team’s finances with F1’s strict budget cap or removing ticketing friction for Man City fans tests their technology when it truly matters.
Revolut shows that a deeper level of sponsorship is possible.
That sponsors can truly improve fan experience with what they do best.
Not by reaching an audience, but by serving them.
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