How many pillars does your sponsorship support?
A well-executed sponsorship impacts several areas of the company.
Brand, customers, product, distribution channels, technology, relationships, employees or public relationships.
It’s useful both for those who sell and those who buy sponsorship.
Evian, the premium water brand from the French Alps, is a good example of how frequency, consistency, and breadth help build a strong sponsorship.
For over 30 years, the Danone-owned brand has invested in athletes, sports such as tennis and golf, and cultural movements around the world.
Its partners include the US Open, Wimbledon, the Amundi tournament, tennis players Carlos Alcaraz and Emma Raducanu, and artist Pharrell Williams.
Since the 2000s, Evian has positioned its brand with the concept “Live Young”, represented by its ambassadors.
A promise built on the purity, benefits, and quality of natural water. According to the brand, its key differentiator is delivering what nature provides at the source — sustainably.
Through this partnership portfolio, Evian:
- Expands global brand visibility in key territories and lifestyles
- Reinforces product attributes like purity and premium quality by aligning with elite sport
- Connects with audiences through athlete engagement and popularity
- Promotes causes such as sustainability, involving both athletes and spectators
- Deepens stakeholder relationships through hospitality experiences
- Engages employees with internal actions linked to the sponsorship
Evian has been the official water of Wimbledon since 2008. Even after 17 years of partnership, reinvention is still needed.
Since last year, the collaboration has introduced a new initiative: installing water refill stations at the tournament to promote plastic reduction and reuse.
A simple, visual and purpose-driven action. Evian steps onto the court to educate.
No plastic bottles — instead, a moment of environmental commitment.
It’s not the same watching digital content as it is seeing Alcaraz or Sabalenka refill their bottles live.
In 2025, Evian installed eight water stations for the 500,000 spectators at Wimbledon, and launched a line of reusable bottles for the tournament.
Education in action by the protagonists, not just in words.
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