How many times have you been left without an answer?
Even from the right contact?
Many WhatsApps, e-mails and sales presentations go unanswered.
It’s frustrating — especially after so much effort.
What’s wrong?
We focus on what we say, but not on what they hear.
That sponsorship manager? She’s replying to emails, listening to a voice note, chatting with a colleague, and thinking about dinner with friends.
People don’t read every word — they scan.
We must learn how to select, organize and present words better.
Here’s what most LinkedIn messages sound like:
Hi there,
This is Xavi from Club X, I am responsible for commercial partnerships.
Last season we achieved incredible results on the field, becoming a top-3 club in the country.
I am reaching out because I’d love to schedule a chat to present a unique partnership opportunity.
Best,
Would you be interested?
7 mistakes that kill your message — and how to fix them:
✓ Be relevant
“We’re a top-3 club in the country” → “We connect your brand to 30M fans”
✓ Focus on their result
“We are the most-followed club in the region” → “Increase your brand’s digital engagement”
✓ Make it easy
“Our project is designed to reinforce brand’s impact on current and potential customers” → “Be the champion among fans”
✓ Be precise
“We are the perfect club to boost your brand” → “Increase your brand awareness by 20% in 6 months”
✓ Talk positive
“Other competitors have shown interest in this opportunity” → “Your brand has the best match with our club”
✓ Make it personal
“Please let us know if your company would be interested” → “Joe, tell me how we can I help you”
✓ Talk less
“Great, please let me know if I can help with anything else to make this great partnership happen” → “Thanks, I’ll be here”
Improving text clarity and usability can increase conversions by 124% (Nielsen).
Let’s write better, to close more deals.
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