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UEFA’s commercial success in unbundling women’s football

Women’s football is the biggest growing opportunity in sports, being football the biggest, the most participatory and the one offering more opportunities for young girls and boys. In terms of investment, “women’s football is just a winner”. With these words, Rebecca...

“Positively impacting the growth of women’s sports”

Inspiring young girls around the world through journeys of female athletes, especially in markets like Middle East and North Africa; maintaining authenticity from the pandemic when it comes to content creation; and leveraging opportunities across all areas in the...

The business growth in Dutch women’s football

How has Dutch women’s football evolved since the last Euro? We could comfortably describe as a rocketing growth what women’s football in the Netherlands has experienced in the recent years, especially at an international scale. From participating in their first FIFA...

From branding to profitable responsibility

Culture eats strategy for breakfast. Peter Drucker used this approach to describe how brands should grow in parallel with society, fitting in an existing worldview. Because of the current pandemic, companies are almost forced to stand up and show their social side....

Commercial analysis of FIFPro’s report

FIFPro, the global representative for professional football players, published Raising Our Game. A report about the global state of women’s football, with recommendations to address the major challenges. The significant development of the product from the areas of...

How culture could help resisting financial threat

People like us do things like this. Culture is a set of values and beliefs that represents a group of people. Is what you find at the core of brands’ value when there is a common vision, purpose and way of doing things. That’s what should remain intact during the...

“Creativity, originality and reaction, vital in digital”

Caring about segmented audiences, protect the close atmosphere of women’s football and leveraging mobile-friendly content as entertainment. Elisa Revuelta shares her top lessons in her solid career as sports journalist with us, having worked in 11 FIFA World Cups....

Beyond gender equality

“We want to inspire, enable and leave a legacy to girls and young women to follow their dreams” Visa “Not just supporting the U.S. Women’s Team once every four years, but also supporting women’s soccer every single day” Budweiser “From elite to grassroots level, we...

The mix of TV and digital in women’s sports

Are values and emotions enough to sign a sponsor? The true is they’re not, most of the times. I had the opportunity to attend a speech about Movistar communications and sponsorship strategies. A traditional sports brand that looks for specific assets, both tangible...

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