Hi there, I’m Xavi Bové, Sports Marketing Consultant in Women’s Football.
I believe in a sport where brands are engaged in a meaningful way. My mission, creating brands to be proud of. After developing the marketing and commercial area at Nàstic, I led the European rally, the FIA Rally Costa Brava, to sign its first-ever title sponsor.
A global equality movement emerged to empower women in sport, I decided to play an active role with my first steps at the UEFA Women’s Euro 2017. As a sports marke– ting consultant, I led the Costa Rican all-time top scorer ‘Rocky’ Rodriguez increase her engagement by 80%. I collaborate with the event Fútbol Para La Igualdad, where 1,000 kids have participated. Helped the women’s football community and media outlet Futboleras reach 20k monthly visits. Venue Marketing Manager at UEFA Euro 2021.
Teacher in the ESIC Master in Sports Marketing. 300 articles and 7 ebooks on women‘s football and collaborated with top media outlets as Eurosport and Mundo Deportivo.
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