Hi there, I’m Xavi Bové, Sports Marketing Consultant.
I believe in a sport where brands can inspire positive change.
My mission, creating meaningful brands with optimism, creativity and curiosity. After developing the marketing and commercial area at Nàstic, I led the European rally, the FIA Rally Costa Brava, to sign its first-ever title sponsor.
A global equality movement emerged to empower women in sport, I decided to play an active role with my first steps at the UEFA Women’s Euro 2017. As a sports marketing consultant, I led the Costa Rican all-time top scorer ‘Rocky’ Rodriguez increase her engagement by 80% and ranked her among the top 10 New Balance Athletes for brand exposure. I collaborate with the event Fútbol Para La Igualdad, where 1,000 kids have participated. Helped the women’s football community and media outlet Futboleras reach 20k monthly visits. Appointed Venue Marketing Manager for UEFA Euro 2020 in San Mamés, Bilbao.
To help unemployed people during the recession in 2020, I created Mission Job, a free course with ten online sessions and the collaboration of 15 professionals. More than 600 visitors in one month. Teacher in the ESIC Master in Sports Marketing. Delivered a Football Business workshop for the Saudi Pro League in Riyadh, Saudi Arabia. 300 articles and 7 ebooks on women’s football for over 15k aggregated readers worldwide and collaborated with top media outlets as Eurosport and Mundo Deportivo.
I speak Catalan, Spanish, English, Portuguese and currently learning French. Proud fan and minority shareholder of Lewes FC, only club in the world where women are paid the same as the men.
Let’s build a brand to be proud of.