Hi there, I’m Xavi Bové, Sports Marketing Consultant in Women’s Football.
I believe in a world where brands are engaged in a meaningful way. My reason why, creating meaningful brands in sports. After developing the marketing and commercial area at Nàstic de Tarragona, I led the oldest rally in Spain, Rally Costa Brava to sign its first title sponsor.
A global equality movement is emerging to empower women in sport, I decided to be an active part of it. In 2017, I was part of the UEFA Marketing Team at WEURO 2017. As sports marketing consultant, I work with the Sky Blue FC player and all-time top scorer for Costa Rica ‘Rocky’ Rodríguez, having increased her engagement by 80% and ranked in top 10 New Balance Athletes with brand exposure. I collaborate with the event Fútbol Para La Igualdad (Football For Equality), where +900 kids have participated.
I have written +250 articles and 7 ebooks about women’s football marketing on my blog. Also collaborated with top industry media outlets as Eurosport and Mundo Deportivo.
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