Xavi Bové

Xavi Bové

Hi there, I’m Xavi Bové, Sports Marketing Consultant in Women’s Football.

I believe in a world where brands are engaged in a meaningful way. My reason why, creating meaningful brands in sports. After developing the marketing and commercial area at Nàstic de Tarragona, I led the oldest rally in Spain, Rally Costa Brava to sign its first title sponsor.

A global equality movement is emerging to empower women in sport, I decided to be an active part of it. In 2017, I was part of the UEFA Marketing Team at WEURO 2017. As sports marketing consultant, I work with the Sky Blue FC player and all-time top scorer for Costa Rica ‘Rocky’ Rodríguez, having increased her engagement by 80% and ranked in top 10 New Balance Athletes with brand exposure. I collaborate with the event Fútbol Para La Igualdad (Football For Equality), where +900 kids have participated.

I have written +250 articles and 7 ebooks about women’s football marketing on my blog. Also collaborated with top industry media outlets as Eurosport and Mundo Deportivo.

Want to know more? Click here.



Mundo Deportivo

World Football Summit

Diario As

Puro Marketing



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