How can I make the first step? How can I level up in my sports marketing career? To those seeking for job opportunities in sports business, this is for you. Rather than a playbook, which doesn’t exist, here are some insights from experience that could help. We...
The World Cup is back. Since 2019, women’s football has proved its impressive trajectory and promising future with several sponsorship, attendance and viewership records. Last year, the final of the CAF Women’s Africa Cup of Nations gathered 50,000 spectators, 91,000...
Argentina won the FIFA World Cup. Qatar crowned one winner, except it wasn’t the only one. Our job is to deliver what winning means for fans, brands and media. The trophy can be found in exposure, engagement, community or business. Commonly, a combination of them....
Is women’s sport narrative obsolete? A widespread message of equality, purpose and sacrifice builds most stories about female athletes, teams and competitions. But, are they all the same? The story we tell ourselves about the product is the product. On Running was...
Doing work you’re proud of is the shortest path. A recent Harvard Business Review study shows how the habit of reflection, particularly on surprise, failure and frustration, can separate extraordinary careers from average ones. On my way to nine years in sports...
The sports industry is competing for attention and purpose-driven engagement like never before, with events like the FIFA World Cup, Formula 1 or Super Bowl and social causes like sustainability, gender equality and human rights. While FIFA aims to make the FIFA World...
More than 50% of the digital conversation about banks in Spain is negative and, in general, 60% of Twitter users expect a response to their tweet within an hour. Evictions, non-payments, mortgage or bank bailout were the top negative mentions around banks in early...
Fans, fans, fans. We tend to think of fan-centric strategies as the only magic formula to drive engagement and business. But, do you know what was City’s biggest challenge in launching the successful Amazon Prime documentary? Getting the football side of the...
“We are the only football club in the world that does not monetise social media, ironically there is a lot about how we supposedly want to monetise everything”, explained Manchester United’s CEO of Media Phil Lynch to SportsPro. While the football industry rushes to...
The future will look a little bit like Fortnite. According to Facebook CEO Mark Zuckerberg, “the metaverse is the successor of the mobile internet, the next big technological challenge of the following decade”. Football is entertainment, and entertainment is...
“If I had asked people what they wanted, they would have said faster horses”, said Henry Ford. Does data contain all answers? Did fans ask for fan tokens, now an industry generating more than $200 million in annual revenue? Our job is to push the boundaries of fan...
“Obsess over customers, invent on behalf of them and think long term”. These are the three main pillars behind the success of Amazon’s fan-centric strategy, according to their current executive chairman, Jeff Bezos. In their journey into entertainment, sports rights...
If you had to design the club of the future, how would it look like? DUX Gaming is a club created by the founders of Vizz Agency, one of the top influencers agencies that works with Ibai Llanos and ElRubius, radically moved away from the traditional model. Focused on...
Is TikTok the “next big thing” in social media? Yes, with more than 2 billion downloads globally, the Chinese platform already overcame Instagram as the third most-downloaded app. Consolidated worldwide with increased downloads and engagement of 96% and 27%...
In the vital need of connecting to a disengaged young generation, football brands are transforming into entertainment hubs. Data and content are becoming strategic pillars of worldwide clubs, leagues and federations. An investment to not only offer personalised...
“Football would be nothing without traditional local fans”. True. However, are we aware that most of the teams we admire would not probably win any trophy if it weren’t for their global audience? Manchester United’s stadium Old Trafford has a capacity of 76,000 seats....
Marketing is no longer about creating a product, the way we market is the product. Every single interaction from our fans with our brand matters, being football just a secondary detail in many cases. And, as our next guest explains, we are facing a mindset challenge....
What are the main revenue streams of a top team in women’s football? In Spain, Primera Iberdrola registers multi-million euro losses each season and the pandemic prevented clubs from receiving up to 600,000 euros in TV rights last season. Clearly a market in its...
“The future of any sports property is to be a media and data company”. With this statement for 2Playbook, Dídac Lee, former FC Barcelona board member who has led the biggest digital transformation in the club, developed a strategy designed to leverage the most...
People would not care if 77% of brands disappeared. The truth is, brands are already disappearing because of the pandemic. How could sport help to fill that gap in meaning? The sports sponsorship market fell from $46.1 billion in 2019 to $28.9 billion in 2020, a 37%...
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